Starting a business is a dream for many, and it often stems from a desire for freedom and passion rather than just money. I too started my own business for the same reasons – I wanted to have more time with my children and be there for my elderly mother who has dementia. In the past, I owned a PR & Marketing agency which grew reactively rather than proactively, leaving me forever time poor as I struggled to juggle Mainly Music group with my preschoolers and implementing strategies for clients (some of whom had questionable expectations.)
An opportunity for my husband led to me selling the agency and our family having a three year stint overseas in Singapore.
When I returned, I was determined to create a business that I had always dreamed of – working with small businesses and solopreneurs to share my knowledge and help them make better decisions. And that’s how Sweet Spot Business Coaching was born.
1. Understanding the Importance of Being Proactive in Your Business
As a business owner, it’s important to be proactive rather than reactive. Being reactive means responding to situations as they arise, while being proactive involves planning ahead, seeking out opportunities and taking action before the situation arises. When you’re proactive, you can anticipate problems and make decisions that can help you avoid them altogether. This approach can save you time, money, and stress in the long run. As an example, this could be identify which clients you get the best results with and really enjoy working with then proactively approaching them or putting yourself where they can find you.
2. Creating a Phased Approach to Building a Successful Business
One of the ways to be proactive in your business is to create a phased approach to building a successful business. A phased approach involves breaking down your goals into smaller, achievable steps. This approach helps to minimize overwhelm and allows you to focus on one step at a time. By taking things one step at a time, you can avoid feeling overwhelmed and stay motivated. It’s important you know what to do in what order so that you use your time effectively and don’t hit roadblocks. This is one of the strategies I teach my clients to ensure that they don’t get burned out.
3. Create messaging and offers that resonate
If you’re a creative, coach or consultant, I’ll bet you have a wealth of knowledge and skills that you can turn into a profitable business. But, you may be struggling to know where to start or you may have started but know you have gaps in your foundations. In my experience there are two types of people within your pool of ideal clients. Those who know the outcome they want and know the problem – they just need an expert to give them the solution. Then there are those who know the outcome they want, but they are not sure where the problem lies. To successfully attract the clients you want to work with your messaging needs to be crystal clear and your service offering has to meet their needs and resonate with then. This is where working with a coach or strategist is worth it’s weight in gold. Working with someone who has a deep understanding of successful service businesses can help you to make the changes you need to, so you can turn your knowledge and skills into a profitable business.
4. How to make a Profit
The sweet spot in business is where passion and profit meet. It’s where you’re doing work that you love, and that aligns with your values, while also earning a profit and there’s a big enough pool of clients to sustain your business. To be earning a profit, you need to be able to deliver your service at a price that is attractive to your clients, whilst also being financially viable for you. It’s an area I see a lot of people trip up, especially when they are transitioning from being an employee to running their own business. You need to get a handle how many non chargeable hours you’ll need to be putting in, what your costs are and how much you can charge for your service.
5. Overcoming Overwhelm
One of the biggest challenges for small businesses and solopreneurs is overwhelm. There are so many things to do, and it can be challenging to know where to start and which tasks to tackle in which order. By breaking down your goals into smaller, achievable steps and by taking things one step at a time, you can avoid feeling overwhelmed and stay motivated. We all know that big long lists are never completed and that in itself can make you procrastinate. One of the biggest tools that my clients find helpful is to start a daily morning mindset routine and just choose three key tasks each day to complete, so you start having the feeling of achievement.
6. Taking Action
Working with a phased approach that minimises overwhelm and being supported with the expertise, accountability and a training vault might be just what you need to get traction. Want to find out more? My Program Beyond the Hourly Rate may be the game changer you’re looking for. Book a chat and find out more and see if it’s right for you.